This blog is about the works of Ljubica Jovanovic, architect and designer.
Having been raised in a family of architects through traditional art skills as well as computer techniques, Ljubica is bread to design. A passionate sculptor, an untamed painter and a critical theorist, she uses 3D software to take design to extreme level.
Her work is an eclectic combination of architecture, furniture, industrial and character design, where her architecture has a plot and a soul, her characters have the monumental beauty and her furniture has a rebel scream.
Open – minded, she analyzes, digests and absorbers the essence, applying it to purposely different form and finally spitting a shockingly new and creative design solution.
Her style reveals her thorough knowledge in psychology, theories of architecture, shape and colour, at the same time showing her sense of humor and sarcasm.
Although she has a Master’s degree in architecture, she denies the values of a diploma, suggesting architects should learn from writers, musicians and nature itself.
For the last four years she has been working as an architect and a freelance character designer, showing off with her gifts of creativity, hard work and kindness.
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